Sustainable Shopping, Without the Compromise

EcoLife had a mission people had been waiting for: one place to shop sustainably when you don't know which brand to trust. No greenwashing, no clutter just curated, verified products. The catch: sustainable shopping couldn't feel like a compromise.

I led the product design from day one, mobile first. Radically simple journeys, intuitive filters, instant search, and a clean UI that makes browsing eco-friendly products feel as effortless as any mainstream shop while an AI-driven pipeline keeps the catalog fresh and verified behind the scenes.

What it changed for EcoLife:
They went from idea to launched platform in a few months, with 2,500+ products and 10,000+ variations onboarded automatically instead of by hand. Users get a shop where doing good is the easy option and EcoLife owns a foundation built to scale from launch, not one they'll outgrow.

Product Keypoint:
Designed the journey from product discovery to purchase across a catalogue of 2,500+ products and 10,000+ variations, simplifying navigation, search and filtering for a mobile-first experience.