Engineering Made Tangible: A Digital Relaunch for JAEGGI

As lead designer on JAEGGI's website relaunch, I reimagined the web presence of one of the leading innovators in custom-engineered cooling systems. The goal was clear: make the brand's innovative strength visible and turn the website into an active sales channel for new B2B inquiries. I designed an app-like interface with fast transitions, a deliberately reduced color palette, and subtle micro-interactions — keeping the products front and center. At the heart of the experience sits a custom 3D product viewer, rendered in a clean, illustrative style with strong outlines that matched JAEGGI's identity exactly. Beyond the design work, I guided the development team throughout implementation, making sure the craft survived the journey from Figma to an enterprise-grade website system inside the Güntner Group ecosystem. The result: a platform that reflects both the brand and the needs of its customers, from concept through to launch.