Engineering Made Tangible

JAEGGI builds custom-engineered cooling systems a market leader whose web presence didn't show it. The relaunch had one job: make their innovation visible and turn the website into a sales tool that brings in B2B leads.

I led the UX/UI: an app-like structure with fast transitions and clear paths, a deliberately reduced palette that lets the products carry the page, and micro-interactions that give it pace without noise. At the center sits an interactive 3D product viewer in a clean, outlined illustrative style so complex machinery becomes something buyers can actually explore.

What it changed for JAEGGI:
Their website went from brochure to sales channel a platform that generates B2B inquiries instead of just describing products. And instead of photographing massive industrial systems, they can now show any product in interactive 3D, in a style that's unmistakably theirs.

Product Keypoint:
Reframed a complex industrial product experience around clearer navigation, stronger product discovery and interactive content, pushing the initial brief while keeping the experience technically viable.