Designing a complete streaming ecosystem.

IOTV is a platform that enables streamers to create, manage and control interactive overlays through a single browser source. From simple text animations to real-time interactions, it simplifies the way creators build engaging live experiences.

I was responsible for the complete design of the project, from the art direction and visual identity to the marketing website and the product itself. The challenge was to create a cohesive experience while making a powerful, feature-rich platform feel intuitive and approachable.

The result is a scalable design system and a unified visual language that brings consistency across the entire product ecosystem.

Product Keypoint:
Restructured an existing digital product through new features, UX improvements and a scalable design system, aligning the product experience with its evolving needs.