Redefining the Future of Interactive Storytelling

Living Stories Lab is an EU-backed venture rethinking interactive storytelling. The problem: the whole genre looks the same dark, cold, distant. A brand about living stories couldn't launch looking static.

I art-directed the identity from the ground up. At its core: the "Dubins Shapes" modular, math-inspired forms that shift and evolve across a grid instead of sitting still like a logo. Around them, a fluid gradient system and a playful, organic visual language that carries into the product itself.

What it changed for Living Stories Lab:
They launched with an identity that is their pitch a brand that moves, adapts, and invites people in, proving the "living stories" idea before a single word is read. It gave a new venture instant credibility with EU partners and a system flexible enough to grow with every format they produce, from small screens to big ones.